First Choice catalogues - Weekly specials
First Choice's deals
First Choice's deals
First Choice's deals
First Choice's deals
When was First Choice created?
The First Choice history began in 2005 with the opening of its first store in Tooronga Village, Melbourne. The company, owned by Coles Group, underwent a strong expansion process in the following years and opened a large number of stores in the Melbourne area. Then the openings came to Sydney, where First Choice also gained a privileged place in the market.
Nowadays, First Choice has a total of 93 stores in the main regions of Australia: Sydney, Victoria, New South Wales, Queensland, Western Australia, South Australia, and Tasmania.
Christmas Deals 2025 at First Choice: Holiday Savings You Don’t Want to Miss
The Christmas season has officially arrived, and shoppers across 🇦🇺 Australia are already diving into the best holiday deals of the year. First Choice is rolling out fresh offers, weekly flyers, and festive discounts, making it the perfect time to upgrade gifts, decorate your home, or grab essentials before the seasonal rush kicks in. Whether you’re browsing through Specials Catalogue or picking up items in person, the savings come fast, and quantities don’t last long. This year’s holiday lineup includes major markdowns on toys, electronics, apparel, home décor, kitchen favorites, and outdoor gear. Many of the top Christmas deals are part of limited-time weekly flyers, so checking Specials Catalogue often is the best way to catch new drops before they sell out. From stocking stuffers to big-ticket gifts, First Choice is offering some of the strongest prices of the season, designed to help every shopper stretch their budget a little further. Seasonal categories are packed. Christmas lights, trees, ornaments, and yard décor are seeing steep discounts. Popular toys and family games are included in special multi-buy offers. Home goods and winter essentials appear in rotating weekly flyers, giving you new opportunities to save each time you look. If you’re aiming to compare deals across stores in 🇦🇺 Australia, bookmark the Christmas section on Specials Catalogue and keep an eye on newly added offers. These holiday savings won’t last long, and once the best Christmas deals sell out, they’re gone until next year. Enjoy the season, shop smart, and make the most of every deal at First Choice.
Frequently asked questions about First Choice
How to save money at First Choice
Saving money at First Choice is very simple by taking advantage of the offers they publish in their online store. Also, by purchasing wine bundles, it is possible to save money by shipping more bottles at a lower price. Also, First Choice offers free shipping for customers who buy their products online.
Does First Choice participate in any seasonal sales events throughout the year?
Absolutely, First Choice loves getting into the spirit of seasonal sales events throughout the year, and you can always be the first to know by checking out our weekly ads and brochures right here. We're constantly updating with their latest discounts, whether it's for the big lead-up to Christmas and New Year, or special promotions like the Spring Sale, Summer Sale, Back to School deals, fall discounts, or the Winter Sale. Keep an eye out for unique Australian retail moments too, like EOFY sales and Boxing Day bargains. Plus, you won't want to miss major international shopping events when they hit our shores, such as Halloween, Black Friday, and Cyber Monday. Browsing our digital flyers before you head in-store is the smartest way to snag the best deals and plan your visit, potentially even for in-store pickup.
First Choice catalogues, weekly ads, and offers
What brands can I find at First Choice?
First Choice sells products from well-known brands such as 148 Browns Road, 19 Crimes, 42 Degrees South, Abbey Vale, AJ, Agricola Allegrini, Angove, Alluvial, Annie's Lane, Antinori, Argento, Aradon, Audrey Wilkinson, Aura, Ballewindi, Balnaves, Banrock Station, Barkan Classic, Bosio, Botter, Bourke Street, Bowen Estate, Birds Eye View, 1800, 666 Pure, 7K Distillery, Aberfeldy, Aberlour, Actual, Absolut, Adelaide Hills Distillery, Angostura, Appleton Estate, Applewood, Archie Rose, Ardbeg, Aperol, Forty Spotted, Fireball, Fiorente, Finlandia, Chandon, among others.
When was First Choice created?
The First Choice history began in 2005 with the opening of its first store in Tooronga Village, Melbourne. The company, owned by Coles Group, underwent a strong expansion process in the following years and opened a large number of stores in the Melbourne area. Then the openings came to Sydney, where First Choice also gained a privileged place in the market.
Nowadays, First Choice has a total of 93 stores in the main regions of Australia: Sydney, Victoria, New South Wales, Queensland, Western Australia, South Australia, and Tasmania.
How can I access the best deals at First Choice?
MyDeals365 brings you all the offers and promotions that First Choice has for you in Australia. There should always be a reason to toast, that's why First Choice offers you a wide variety of wines, spirits and beers for you to enjoy more. Check out MyDeals365 and start saving money today at First Choice.
The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.firstchoiceliquor.com.au/
How to get exclusive benefits at First Choice
First Choice offers a wide assortment of spirits and alcoholic beverages from a large number of brands. In addition, customers can purchase all products online and have them delivered free at home. Also, First Choice offers unlike its competitors the service of corporate orders, so wholesale purchases can be made at a better price.
