Woolworths vs. Coles: Who Has the Best Grocery Deals in 2025?

Comparing Weekly Grocery Deals in Australia

When it comes to grocery shopping in Australia, Woolworths and Coles are the two biggest names in the industry. Each week, both supermarkets release their catalogues filled with discounts and special offers. But which one truly provides the best value for shoppers? By comparing their weekly deals, rewards programs, and price match policies, you can determine where to get the most savings on your next grocery run.

Weekly Catalogue Deals: Woolworths vs. Coles

Each week, Woolworths and Coles launch fresh catalogues featuring discounts on essentials, fresh produce, and household items. Woolworths is known for its "Prices Dropped" promotions, offering extended discounts on everyday products. Coles, on the other hand, frequently features "Down Down" prices, ensuring long-term savings on popular items.

Both supermarkets often compete on similar products, meaning savvy shoppers can find price drops on fresh fruit, meat, and pantry staples at either store. Checking their catalogues regularly is key to knowing which store has the best deals for the week.

Rewards Programs: Everyday Rewards vs. Flybuys

Woolworths' Everyday Rewards

Woolworths operates the Everyday Rewards program, allowing customers to earn points for every dollar spent. These points can be converted into discounts at checkout or used for Qantas Frequent Flyer points. Shoppers can also access personalized discounts based on their shopping habits, which can lead to additional savings.

Coles' Flybuys Program

Coles offers the Flybuys program, one of Australia’s most popular rewards systems. Flybuys members earn points on purchases, which can be redeemed for store discounts, travel rewards, or even household goods. Flybuys members also receive exclusive discounts on select products each week, making it worthwhile for frequent shoppers.

Price Matching and Competitive Pricing

Unlike some other Australian retailers, neither Woolworths nor Coles has a formal price-matching policy. However, they remain highly competitive, frequently adjusting their prices to align with or beat the competition. Many shoppers find that Coles tends to offer better deals on bulk purchases, while Woolworths often has superior discounts on fresh produce and meat.

How to Maximise Savings at Woolworths and Coles

Step 1: Check the Weekly Catalogues

Before heading to the store, browse the weekly catalogues from Woolworths and Coles. This helps you identify where to find the lowest prices on your essential groceries.

Step 2: Use Rewards Programs Effectively

Sign up for Everyday Rewards and Flybuys to earn points on every purchase. Redeeming these points for discounts or travel perks can lead to significant long-term savings.

Step 3: Stack Discounts and Cashback Offers

Look for cashback offers from payment providers like Zip Pay and Afterpay, which sometimes offer exclusive deals at Woolworths and Coles. Additionally, using cashback apps like ShopBack can help you earn back a percentage of your spending.

Common Pitfalls to Avoid When Comparing Deals

Ignoring Unit Pricing

A product may seem cheaper at one store, but checking the unit price (cost per 100g, per liter, etc.) will give you a clearer idea of which retailer offers the better deal.

Focusing Only on Discounts

While discounts are great, don't overlook loyalty rewards and cashback opportunities, which can add up to even greater savings over time.

Not Planning Ahead

Impulse purchases can negate your savings. Plan your shopping list based on the best weekly specials to maximize discounts.

Specials Catalogue: Your Go-To for the Best Grocery Deals

Keeping track of Woolworths and Coles’ weekly specials can be time-consuming, but Specials Catalogue makes it easy. Our website compiles the latest catalogues, deals, and discounts from Australia’s top supermarkets, helping you compare prices and save on your groceries. Whether you’re looking for the lowest prices on fresh produce, pantry staples, or household essentials, Specials Catalogue ensures you never miss a deal. Visit us today and start saving!